Gen Y and Z are leading a new wave of consumer decision-making and purpose-driven work. Inclusivity, equality, social impact and environmental stewardship are all on the ever-growing checklist of what makes an organization or brand relevant in our quickly changing world. Over the past 15 years I have studied the movement of people and ideas, the ways that globalization has shifted culture and how development has both leveled the playing field and widened the gap. Interconnectivity is at the heart of my work. No choice we make exists without a story of what came before, and what will come after. It’s messy and complex, but it’s beautiful, too. Every choice we make matters.
My work has taken me around the world and across sectors ranging from nonprofits and education to branding and global fashion companies. I have witnessed deep poverty and corruption, as well as human flourishing and profound beauty in countries that fall high up and low down on the ‘development index.’ Certain elements remain steadfast in my approach to social impact: human relationships and dignity are everything. We must take time to understand history and the complexities at play. We need more creative approaches to the world’s most pressing issues. We have the potential to humanize people and tragedy through storytelling and cause marketing, to turn on empathy and invoke engagement.
I help people and companies understand how to use creativity in order to make a difference.